Google to pay £130m under Tax Deal to HMRC

Google has reached an agreement to pay £130 million under a deal with the HMRC UK to cover taxes since 2005. Google will also start to pay tax “based...

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Google AdWords mistake 6 – Low (CTR) Click-Through Rate

Success of a well optimized Google AdWords campaign depends upon Quality Score which in turn depends upon Click Through Rate (CTR). High CTR leads to higher Quailty Score which leads...

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