Google AdWords Remarketing Simplified
Adwords Remarketing is a way to connect those visitors to your website who may not have made any purchase, by positioning targeted ads in front of them as they browse other website on internet which accepts Google advertising placements.
For example you offer a product or service whose price changes as per the season. Now let’s say customer/visitor came to your site and find the prices expensive and left. If you reduce the price later than how would you approach those customers who left because of expensive price.
So Google Adwords came up with a solution of remarketing with the help of which you can re-engage your customers who have shown an interest in your product or service by visiting your site, and show them relevant ads on those website which are part of the Google Display Network.
The remarketing ads can be either text and image formats and are managed in Google AdWords.
How it works?
Remarketing works by placing cookies on those visitors computers who visit your website and multiple remarketing list are made by adding their cookie ID. There is a minimum threshold of 100 cookie ID’s on each remarketing list before a campaign can become active.
To start using remarketing you need to add the remarketing tag (small snippet of code that you get from AdWords) across all the pages of your website. After you’ve tagged your website you can create remarketing lists based on your criteria.
Finally, you can build a campaign with a specific message.