Friends here I have tried to simplify some frequently asked questions about Google tag manager and I am sure you will benefits from these.
(1) I have a simple 10 pages website do I need Google Tag manager, isn’t Simple Universal Google Analytics code good enough?
Ans) Most website owners don’t need Google Tag manager. Simple Google Universal Analytics code is good enough to collect information about user behaviour.
(2) When do I need Google Tag manager?
Ans) When you need to collect detail information about user behaviour on your website such as in case of e commerce enable site or in case of remarketing than you end up placing many tags on your website which can make your website slow and even crash your site.
In addition you may need developers for adding code each time. So to simply all that Google introduce Google tag manager.
With Tag Manager, you no longer have to add tags manually to your site. Instead with Tag Manager you can create Google Analytics, Google AdWords, or third-party tags, and specify when they should activate. Google tag manager simplifies and speeds up the process of adding tag and can leads to faster website loading. It also helps you to be less reliant on developers.
Tags execute when the page loads or when there is some defined interaction on the page. In Google Tag Manager, you define triggers with tags to specify when they should fire. For example most common predefined trigger is “All pages”, which fire tag when any page on your website is loaded.
(4)What is a Trigger: A trigger is a condition. In website triggers attached to a tag decide when the tag should be executed or not. A tag have at least one trigger in order to execute. Tags are executed (or not executed) when the trigger conditions are met.
(5) Google Remarketing
Remarketing is a way to connect those previous visitors to your site who may not have made any purchase, by positioning targeted ads in front of them as they browse other website on internet which accept Google advertising placements. The remarketing ads can be either text and image formats and are managed in Google AdWords.
How it works?
Remarketing works by placing cookies on those visitors computers who visit your website and multiple remarketing list are made by adding their cookie ID. There is a minimum threshold of 100 cookie ID’s on each remarketing list before a campaign can become active.