How to install Google Tag Manager on WordPress

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Initially implementation of Google Tag Manager may seem techy however once you understand it correctly, it will save your time.

Benefit of Google Tag Manager is that it minimize your dependency on web developers when you want to add codes or tags to your website and also you don’t have to edit your template files.  

For installation of Google Tag Manager you need to add GTM code into your website and then manage all your site tags such as Google Analytics, AdWords conversion tag, etc. from GTM interface.

Step 1: Login/sign up Google Tag Manager site using your Google account.

Google tag manager login

Google tag manager login









Account: Name of the account should be ideally your company name for which you are managing the tag. (For example I have used: London School of Public Relations and Marketing).

Container: Name of the Website for which you are installing the tag. Example in this case:

Account and Container Google Tag Manager admin

Account and Container Google Tag Manager admin

Tags: Separate tags should be there for measuring each event in a container. For example:

One tag for Google Analytics codes, another for Google AdWords, etc.


Now once you set up your container you need to add it into every page of your website (you can use plugin for simplicity in WordPress).


Step 2 Let’s add Google Analytic Tag. Click on NEW TAG










Step 3 Click on Google Analytics product -> Choose Tag type as Universal Analytics (Tag name can be anything which is convenient to you) and than -> click Continue
Installing Google Analytics tag in Google Tag manager 1

Installing Google Tag manager 1

Now add your Google Analytics Tracking ID (from your Google Analytic account)-> Track type should be PAGEVIEW -> Click on Continue

Installing Google Analytics tag into Google Tag manager 2

Installing Google Analytics tag into Google Tag manager 2


Installing Google Tag manager 2

Installing Google Tag manager 2      Now simply Publish the Tag and your Google Analytics tag is installed on your website.
















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