Initially implementation of Google Tag Manager may seem techy however once you understand it correctly, it will save your time.
Benefit of Google Tag Manager is that it minimize your dependency on web developers when you want to add codes or tags to your website and also you don’t have to edit your template files.
For installation of Google Tag Manager you need to add GTM code into your website and then manage all your site tags such as Google Analytics, AdWords conversion tag, etc. from GTM interface.
Step 1: Login/sign up Google Tag Manager site using your Google account.
Account: Name of the account should be ideally your company name for which you are managing the tag. (For example I have used: London School of Public Relations and Marketing).
Container: Name of the Website for which you are installing the tag. Example in this case: http://www.london-school.org.uk
Tags: Separate tags should be there for measuring each event in a container. For example:
One tag for Google Analytics codes, another for Google AdWords, etc.
Now once you set up your container you need to add it into every page of your website (you can use plugin for simplicity in WordPress).
Step 2 Let’s add Google Analytic Tag. Click on NEW TAG
Installing Google Tag manager 1
Now add your Google Analytics Tracking ID (from your Google Analytic account)-> Track type should be PAGEVIEW -> Click on Continue
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