Samsung launching people to become most loved brand

Launching people

Launching people

Samsung is building a brand marketing platform called “Launching People” which will create a TV show where stars will mentor undiscovered talent – an effort the Samsung believe will may make it the most loved brand in the UK.

Samsung has recruited Paloma Faith, chef Gizzi Erskine, actor Idris Elba and photographer Rankin to mentor budding musicians, cooks, film makers and photographers on a TV programme which is funded by the brand and an
broadcaster will feature products such as its tablets, phones and cameras.

Every participant need to apply with a two minute video pitch to the Launching People website by 6 March.

The Launching People campaign first launched in France in June last year with Samsung using the concept to
demonstrate how its technology can help people realise their ambitions.

According to Russell Taylor, Samsung Electronics UK vice president of corporate marketing, agenda of the Launching People
platform is to make Samsung “the most loved brand” in the UK”.