Hollywood actress Scarlett Johansson has quit the role of Oxfam ambassador because of her support for an Israeli company.
A spokesperson for Ms. Johansson said that she had a “fundamental difference of opinion” with the humanitarian group. She had “respectfully decided to end her ambassador
role with Oxfam after eight years”. “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement. She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam,” it added.
Around 500,000 Jews currently live in more than 100 settlements. She will remain a brand ambassador for SodaStream, which has a factory in the Jewish settlement.
Oxfam issued a statement saying it had accepted Ms. Johansson’s decision to step down and was grateful for her many contributions.
“While Oxfam respects the independence of our ambassadors, Ms Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador,” it added. “Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.
Ms Johansson signed up to be a global brand ambassador with SodaStream International Ltd and is due to appear in an advertisement for the firm during Sunday’s SuperBowl.
Ms Johansson’s statement added: “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine,
supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights.”
According to the company’s chief executive, Daniel Birnbaum, his factory is a “model for peace”. “We’re very proud to be here and contribute to the co-existence and hopefully
the peace in this region,”.