Technology to assess psychological traits by Twitter tweets



Person’s wants and needs and buying habits has become crucial to most e companies of all kinds.


Now IBM is going one step further. It is working on technology that can guess at people’s psychological traits 


by analyzing what they tweet on Twitter, with the objective of offering personalized customer service. Social media can reflect information about an individual — about effect of this person, how resilient is the person emotionally? 


Personality profile based on a person’s recent few hundred Twitter tweets. The profile scores the “big five” traits commonly used in psychological research: extroversion, agreeableness, conscientiousness, neuroticism and openness to experience. It also scores the person on measures of “values”. A rough idea of a person’s personality could also help in call centers and other customer service settings.